“In order to remain competitive, we need to keep up with innovative trends such as the digital revolution, ever-higher environmental standards and the sustainable development of local communities. It is necessary to emphasize the development of eno-gastronomy, which is promoted as one of the motives for coming to the destination, so I see Zagreb County in 2020 as one of the most desirable tourist destinations, whose offer is based on eno-gastronomic experience, in line with innovative, but again with traditional and sustainable and responsible tourism development ” concludes Alilović. ZAGREB COUNTY Tourist Board PRESENTS NEW PROMOTIONAL FILM – VISIT ZAGREB COUNTY This is the summary of the tourist year 2019 in Zagreb County, and we talked about future plans in 2020 with the director of the Zagreb County Tourist Board, Ivan Alilović. Such an approach would affect not only the promotion of Croatian tourism and the expansion of the tourist offer with the aim of increasing the number of tourist arrivals, as a year-round destination, but also targeting guests with stronger purchasing power and multisectoral connections (primarily tourism with food processing sector). investments, preservation and promotion of one’s own identity and tradition, as well as strengthening the quality of life and generally creating the image of the destination and smart specialization of the Zagreb County region ” says Alilović. This year, the Zagreb County Tourist Board will have a more competitive tourism management model with an emphasis on positioning and promoting the Zagreb County destination based on the integrated identity of the area and a portfolio of experiences based on territorial capital and regional specifics, cultural heritage and tradition, local production and service system. Alilović adds: Zagreb County in 2019 recorded 139.720 tourist arrivals, which is 14 percent more than in the same period in 2018 (123.008), and the number of overnight stays also increased by 12 percent from 205.003 to 229.827. RELATED NEWS:
The goals of the established activities of the Tourist Board for 2020 are further intensive promotion of existing tourism products and programs with defined target markets, intensive cooperation of tourist boards and tourism entities, development and improvement of selective forms of tourism by creating new tourism products based on cultural, eno and gastronomic, natural and historical tourist resources of Zagreb County. The most visited cities were Velika Gorica, Samobor and Jastrebarsko, which recorded an increase in tourist overnight stays by 35 percent, largely due to newly opened hotels. Tourists mostly stayed in hotels, household facilities and camps, and according to the organization of arrivals, as many as 75 percent of them came individually, while the other 25 percent came as an agency. Of the total number of arrivals, 107.821 guests were foreign guests who realized 69.732 overnight stays, while domestic guests realized 31.899 arrivals and 60.095 overnight stays. In 2019, Zagreb County was mostly visited by tourists from China and South Korea, followed by traditionally guests from Germany, Italy, the Netherlands, France and the USA. Alilović also emphasizes the important role of the Zagreb County Tourist Board to communicate changes, new products and arrival motives together with the organization of local tourist boards, private sector and other interest groups in target markets, especially new ones, and position Zagreb County as a desirable tourist destination.
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