client for the first time to see the product description function, use method is described is the business reality, even to see the customer is not completely believe that businesses, especially in the online search? So product evaluation is a lot of people will do shopping.
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search engines are dedicated to customers and generally have 3 types of information:
3. comes from the user’s voice, and the customer generally believes it.
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if you have a website, just to provide information about the merchant’s products, the merchant’s instructions, then it may be more people to see, buy fewer people. If the provision is about the product of soft Wen, recommend articles, I think conversion rate should be improved. If you still have a station, which provides the user’s evaluation, the use of experience, and the use of all aspects of the process, but also by the address of a merchant, I think sales should be a matter of course.
often mom in Taobao customer forum to see a lot of stationmaster complained: "the site when traffic is heavy, thousands of IP why not order?" I often trouble for this problem, I think the first is web content more complex, this situation does not lead to higher quality IP. Later, I established a website, the content is more specific, mainly for certain needs of customers to promote Taobao customers. Through the search engine optimization, several main keywords are ranked in the first two pages of sh419, guess what? You think is not the conversion rate has been greatly improved? If think that you are wrong, the conversion rate is not high. The content of the site is mainly pseudo original, between IP120-200 per day, pv450-1000 website, a month and a half since only 2 transactions. which has also done a period of time to promote the window, 8 thousand IP a day, an order does not have, pop this road blocked, it is recommended not to try.
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2. website recommended, the article recommended, generally are soft, customers sometimes trust a part.
to build a high conversion website, the first is to study your customers shopping habits. If you promote a higher price product, then when the customer visits, rarely decided to buy directly. He will certainly search from the search engine first to see how people evaluate the product, especially through the experience and the unfamiliar new product.
the name of the 2 book I bought:
1. businesses offer customers almost no confidence.
to do the experiment only that web content only slightly higher conversion rate, recently I have been thinking about how to build a high conversion website. Two days ago in Dangdang bought a few books, 2 books gave me some inspiration: