But no matter the design, each can has its own character. One that could very well match yours. While many of Ommegang’s products do tell a literal story, some are simply concept first. “And was one of the first Belgians to explore America. This was one of the first, if not the first, saison beer, traditional Belgian style, made in America. So he was the perfect emblem for that beer,” said Campbell. “Every one of our beers didn’t just kind of fall out of the sky, there was a thought process involved in why we made it and why we had a specific way. In many cases we make beers with specific stories in mind,” said Campbell. (WBNG) — The Southern Tier craft beer business is booming. And while the industry grows, it’s certainly changing. “Customers are demanding excellence from the experiencing the taproom to the quality of the liquid in the can. And not only that but what is on the outside of the can,” said Beer Tree Brew Co. co-founder Brendan Harder. “We try to think, what role is this drink going to play in the drinker’s life, in their repertoire, and how can we make sure this label communicates that” said Campbell. “It’s always somebody that’s like, ‘oh my god!’ And I thought that Chris would be the perfect model because he’s consistently making the most ridiculous faces,” she said. One of her recent designs is ‘Clickbait,’ a beer can based off a portrait of co-founder Chris Rhoades. A can that’s definitely unique to Beer Tree and stands out from other breweries. “There are not many sectors of the economy, certainly that have packaged, distributed products, that have 8,000 different makers out creating a myriad of different products everyday,” said Brewery Ommegang President Doug Campbell. “A pilsner is sort of a gorgeous beer for sitting and relaxing with friends. So the packaging reflects both, that relaxed kind of farm lifestyle,” said Campbell. Their cans have a theme, all fun, colorful, and creative, reflecting what the brewery is all about. “There are so many choices for the consumer. So just getting to stop somebody to take notice of you is probably job number one,” said Campbell. Stockman says she took the name and ran with it, and it’s inspired by the looks of a Buzzfeed article. Consumers see a beer can before they taste what’s inside. That’s why label designs are becoming more and more complex. “You tell other people a little bit about yourself when you pick up a beer on the shelf or when you order one at the bar. And design is a huge component of that,” said Campbell. Beer Tree in Port Crane tries to do just that, believing in the power of the product. Brewery Ommegang in Cooperstown has a similar philosophy, making their labels recognizable to their brand, but meant to catch the eye. “Now more than ever, because of social media, people are very design-minded. They want to look at and buy things that are really cool or beautiful or just jump off the shelves,” said Stockman. “I think that’s just kind of how people are buying their beer now, it’s not searching for a specific brewery and a specific beer. It’s like, that’s a sick label, I want to drink that beer,” said Rhoades. And with that, comes competition. Craft beer has become one of the most dynamic consumer goods industries you can find. So the next time you crack open a can, remember while it’s what’s on the inside the counts, in this case, the outside can be just as powerful. Behind the artwork is graphic designer Laura Stockman. Like ‘Idyll Days,’ a pilsner with a rooster on its can. Take the Hennepin label for example. Featuring a Belgian monk named Hennepin, who traveled from the Great Lakes to the Midwest in the 17th century. “You could put pretty much any ingredient in a beer and that’s kind of where it’s all heading. Making the next crazy beer, the next weirdest thing, the next combination of fruits, and hops, and adjuncts, whatever it is,” said Beer Tree Brew Co. co-founder Chris Rhoades. “I never thought it would be an attainable job that would pay my bills, I always sort of thought it would be like a dream.”
Related Articles Submit StumbleUpon Igor Vasilj: Making sure the price is still right for NSoft May 22, 2020 Share Share Shared Vision: Sportradar backs NSoft’s new AI-powered product June 3, 2020 NSoft adds virtuals onto EveryMatrix’s CasinoEngine June 5, 2020 NSoft has confirmed the release of its products to Superbet Poland following the securing of a Polish retail betting license.Three new games have been launched for Superbet Poland through NSoft’s SEVEN platform: Greyhound Races, Virtual Motorcycle Speedway and Live Betting MTS, allowing customers to to engage and enjoy the full NSoft experience.NSoft’s content and technology are delivered throughout a modern customer platform providing dynamic gaming solutions and an emphasis on a realistic user experience. As well as the SEVEN platform, the firm’s expansive portfolio includes lotteries, a sportsbook, Betradar and a number of virtual games.Forming in 2008, NSoft’s stated aim is to provide betting shop owners with powerful and visually appealing platforms, amazing virtual games and a data-packed sportsbook – while also helping them grow their business.The amended Polish Gambling Act 2016 has opened up the country to sports betting, with the government suggesting it could have up to 50 slot halls in operation by the end of the year.Poland’s new law permits international operators to apply for online sports betting licenses, provided they are willing to pay the 12% betting turnover tax. Most operators have since exited the Polish market or continued to serve Polish gamblers without authorisation.