The Co-operative Group has launched a new advertising campaign to promote its new Loved By Us range of chilled ready meals and pizzas.The two TV ads feature a young couple trying to trick each other into thinking they have produced a quality, home-cooked meal, while the ‘Great Pretender’ plays in the background.Given the tagline, ‘Food so good, anyone would think you’d made it yourself’, it follows The Co-op’s ‘homegrown’ campaign.The first ad shows the lady pretending to produce a homemade beef stroganoff for her partner. The second 30-second clip, which will show on 2 October, will include the male partner using The Co-op’s prosciutto, portobellini mushroom and mascarpone pizza as his own.Both commercials were directed by Steve Reeves at Another. Reeves also produced two shorter 10-second product and prices spots in the campaign.Alongside the TV ads, Leo Burnett has created three 30-second radio commercials which play on the same themes.Andrew Mann, customer director at The Co-operative Food, said: “We wanted a fun and lively campaign to illustrate the convenience, quality and tastiness of our new and improved product ranges, which include delicious new chilled ready meals and pizzas. The campaign will take our own-brand products to a new level and will encourage customers to re-appraise The Co-operative brand.”The TV and radio ads form part of a wider campaign, which also includes print, outdoor, social media activity and in-store communications.
“R.L. Burnside gave me my break and took me on the road in 1997, teaching me the ropes and his repertoire,” guitarist Luther Dickinson told Rolling Stone. “Playing music and hanging out with R.L. and his band, Kenny Brown and Cedric Burnside, was a life-changing experience and gave me a wealth of memories: conversations, jokes and songs that have still inspire me and teach me.”The new album features guest appearances from Oteil Burbridge (bass, Dead & Company), Grahame Lesh (guitar, Midnight North, The Terrapin Family Band), Sharisse Norman (vocals), Dominic Davis (bass, Jack White), and singer/fife player Shardé Thomas. You can pre-order Prayer For Peace here.You can catch the North Mississippi Allstars on the road this May and June, including dates in Philadelphia, New York City, Boston, Toronto, Detroit, Chicago, Nashville, Los Angeles, San Francisco, and more. For a full list of dates, or to purchase tickets to any upcoming shows, head to the band’s website. And be sure not to miss their appearance at The Fox Theatre on 3/29 in Boulder, CO!Full Tracklist:Prayer for PeaceNeed to be FreeMiss MaybelleRun Red RoosterStealinDeep EllumBird Without a FeatherYou Got to Move61 HighwayLong Haired DoneyBid You GoodnightP4P (Remix) The North Mississippi Allstars, comprised of brothers Luther and Cody Dickinson, have been gracing audiences with their southern-fried blues-rock for more than two decades. While out on the road last year touring in celebration of their 20th anniversary, the Dickinson brothers stopped off at studios in music-rich cities like Memphish, New Orleans, and several others to periodically record their upcoming LP, Prayer For Peace, due out June 2nd, 2017.In addition to a selection of new originals, the album contains a nod to one of the band’s early mentors, Mississippi blues elder statesman R.L. Burnside. Today, the band stoked anticipation for Prayers For Peace with the premiere of two singles from the new album: title track “Prayers For Peace” and their heartfelt cover of Burnside’s “Long Haired Doney.”